NOY.A CREATIVE
LEARN TO SUCCEED
Learn to Succeed is a non-profit organization whose mission is to encourage educational excellence of the socio-economic periphery as a guarantee of economic independence, social advancement, and self-fulfillment. This is done by empowering the sense of ability and self-confidence of youth, by providing mental and practical tools for excellence, by holding lectures throughout the country, distributing initiation books, producing the youtube series on educational excellence and personal guidance of youth.
THE CHALLENGE
Learn To succeed wanted to make a brand that will reflect the words: success, progress, development, ambitiousness, and self-fulfillment.
The challenge was to choose the correct color palette that will reflect all of the above and to create a new suitable logo that will match the organization's culture and brand.
The stakeholder wanted to keep it simple and clean, but also to give it a luxury look.
EXISTING LOGO
CHOSEN COLOR PLATTE
LOGO EVOLUTION
First logo sketch - Mountains that reflects the ambitiousness, the road reflects the progress and development and the flag reflects the target and the self-fulfillment.
Was not chosen due to not being attractive enough
1
2
Second logo sketch - This logo similar to the first sketch, but with a geometric illustrated mountain.
Was not chosen due to color palette mismatch.
