NOY.A CREATIVE
THE CRAVE MAN
Paleo lays the foundations for a healthy diet – whole unprocessed foods, leafy greens, fresh pesticide-free vegetables, nuts, fruits on occasion, grass-fed meat, pastured free-range poultry and wild-caught fish – and lifestyle – moving your body every day and being mindful; a holistic approach to achieving a healthier and happier life and becoming the best version of you.
The Crave Man is a Paleo-based Bakery. This project was my final project during my studies at 'Kavim' institute for design.
As someone who lives the Paleo lifestyle I know how difficult and challenging it is to find or make pastries that will fit this lifestyle, so I've decided to make my branding project a paleo-based bakery.
THE CHALLENGE
To build a brand from scratch, create a logo that will fit both worlds and will be easy to understand and identify with. Another big challenge was to find the best color palette that will match both the bakery & pastries world and the pre-historic man world.
LOGO EVOLUTION
1
First logo sketch; I was trying to combine elements from the bakery world and prehistoric man.
Was not chosen due to color palette mismatch.
2
Second logo sketch; I was trying to combine health and refreshment.
Was not chosen because it wasn't
'paleolithic' enough.
3
Third logo sketch; was created with the old-world stone inscription in mind.
Was not chosen because it did not clearly connects with the bakery world.
CHOSEN LOGO
CHOSEN COLOR PLATTE
STATIONARY DESIGN
1
Business Cards
2
Envelope (inside & out)
3
Paper Note
4
Menu
Folder
5
6
Paper Cup
7
Chocolate Wrap
8
Cookies Wrap
WEBSITE WIREFRAME
DESKTOP SCREENS
One-pager website.
A menu where the user can order online. Including pastry photos to attract the user.
Call to action button which leads to some photos, ingredients, and a purchase option.
Few recipes where the user can experience the making of their pastries.
Opening hours information of the store
Contact us page, where the user can stay connected with the bakery and find offers and discounts.
MOBILE SCREENS
